I pretty much ignored Osteen until very recently. On a recent business trip, I was saddened to see that his omnipresent books were even featured in prominent end-cap displays at the airport. After catching a couple of threads on PB, I started reading up on the guy. Yikes! He has a HUGE following for his cheerful, "Stuart Smalley-esque" message of self esteem and self-love. A historian of Christian intellectual thought might have a field day showing the downgrade from classic Arminianism to Finney revivalism, to Pentecostal-holiness, to 20th century American civil religion, to mindless motivational speaker religiosity of the Osteen vein.