I don't want to speak forth a Word of negativity, but...yeah. It's targeting a community that depends on a business that won't be there. The Reformed minded folk in the area are already plugged into "Reformed" churches. (And if someone says the EPC isn't "reformed," that's fine. But the people who go there think it is, which amounts to the same thing, church growth wise).
Bingo.
If the plant is similar to the one I referred to earlier, it probably won't be much more Reformed than the local EPC congregation as Jacob has described it.
Some EPC congregations are at least middle of the road by PCA standards, and some are more Reformed than that, at least in this part of the country. Most people there probably don't care if there are female deacons, REs or even TEs in their denomination if it isn't in their congregation. As I noted above, unfortunately REs too often take a back seat to paid staff whether or not they are actually elders, so a lot of people don't care about that either so long as the main pastor isn't a woman. Even if they do care, based on this thread, does anybody think that the PCA is currently some kind of redoubt of confessionalism or even basic conservative evangelicalism? (That being said, some people will join a church with little to no knowledge of denominational politics but base it more on what they have for the kids or whatever.)
If I'm a member of a fairly solid EPC congregation, I'd be inclined to wait until all of this shakes out and see if there is going to be some kind of realignment before I commit to a PCA church plant, especially if there won't be a very clear difference with what goes on week to week with worship, preaching, and so on.
Many people outside of the PCA assume Michelle Higgins is a pastor or minister, and she's been referred to as such several times in articles or blog posts about her activities. How many people have left the SBC because of Beth Moore and Ann Graham Lotz? How many people would leave if they and other female Bible teachers were effectively silenced or if their pastor or elders said "No, we're not going to sanction that Bible study?"
Maybe over the next few years this PCA church planting effort can gather together a few dozen folks including some with deep pockets. That's seemingly the typical profile of a PCA (or other NAPARC) congregation in this part of the country.
I don't want to be too negative and admit I am looking at this with "worldly" or "fleshly" eyes and handicapping it the way I'd handicap the LSU Tigers chances this season. But it seems to me that that's what church growth strategy amounts to.