from here

Top 13 Reasons that Unchurched People Choose a Church
(research conducted by Ranier)

1. 90% - Pastor/Preaching
2. 88% - Doctrines
3. 49% - Friendliness of Members
4. 42% - Other Issues
5. 41% - Someone Church Witnessed to Me
6. 38% - Family Member
7. 37% - Sensed God’s Presence/Atmosphere of Church
8. 25% - Relationship Other than Family Member
9. 25% - Sunday School Class
10. 25% - Children’s/Youth Ministry
11. 12% - Other Groups/Ministries
12. 11% - Worship Style/Music
13. 7% - Location

Top 9 Reasons that Church-Attenders Choose a Church
(research conducted by the Barna Group in 1999)

1. 58% - Doctrine/Theology
2. 53% - People Caring for Each Other
3. 52% - Preaching
4. 45% - Friendliness
5. 45% - Children’s Programs
6. 43% - Helping the Poor
7. 36% - Denomination
8. 35% - Like the Pastor
9. 26% - Sunday School

Top 6 Things that Keep the Formerly Unchurched Active in the Church
(research conducted by Ranier)

1. 62% - Ministry Involvement
2. 55% - Sunday School
3. 54% - Obedience to God
4. 49% - Fellowship of Members
5. 38% - Pastor/Preaching
6. 14% - Worship Services

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-JD