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I don't want to reduce a parable to merely understanding business ethics...but in the parable, it doesn't seem like the merchant felt the need to tell the owner "hey, there's an incredibly valuable pearl on the land...please be aware so you can charge me for the value of the pearl as well".
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That is a good observation that got me thinking. I'm not sure if that parable can be taken that far in this respect, but another one seems directly applicable:
When the guy hires servants in the morning, mid-day, and evening to work for him and pays them all the same, he felt no need to tell the sellers of their labor, "Hey, just so you know, odds are your labor will fetch a much higher price (per unit of work) later today." No, he just made an agreement that was agreeable to them both, and the laborer's lack of knowledge (relative to the employer) is not moral deficiency in the employer.