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Originally Posted by etexas  Quote:
Originally Posted by Pilgrim I think it is because a lot of those who grew up on the KJV but who are looking for something more modern will go with the NKJV. This seems to be a common choice for pastors and churches who would prefer not to use the KJV but have a lot of members who still use it. I think this is one reason why the MacArthur Study Bible was first issued in the NKJV. MacArthur is Critical Text all the way as the notes demonstrate. I remember reading somewhere that the NKJV was chosen because it would appeal to a wider range of people than the NASB would.
I think the difference is also that within the last year or two they introduced a dirt cheap $1 edition that has sold well even though with the 3 column text I have found it practicably unreadable when I've looked at it. | The dirt cheap "models" might be some of it as well,but how does this explain the fast selling Uber-Expensive Cambridge Goatskin editions?  |
I think Cambridge just started producing NKJV's within the past year or so. Those who like the NKJV are probably most responsible for the sales, along with people who simply like to collect nice editions like that.
Nelson has also recently relaunched the NKJV Study Bible and it is also available in some cheap editions at places like Wal Mart. There was a revised NKJV MacArthur Study Bible that was issued around the time the NASB edition was published. They have recently issued the New Open Bible in NKJV too, which was a popular study Bible in the 70's and 80's.
A version that has been out for over 20 years and that has basically always been popular doesn't really require the kind of heavy promotion that we see with the ESV now. I would imagine that it is consistently in the top 3 or 4 in sales and has been for many years. My guess is that it has just about always been more popular than the NASB ever since it was published.