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Old 04-24-2008, 11:09 AM
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etexas etexas is offline.
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Question Why have NKJV sales been so strong?

I am an AV man, but that aside, I like the NKJV. Over the past few years it has had VERY strong sales. Funny thing: Nelson has NOT been "pushing" the NKJV! In point of fact, they used to have a website for the NKJV, not anymore! It seems they have been marketing the NCT strongly. Like I say, I think it is an remarkable trend, the NKJV hovering between the 2nd and 3rd place in sales both in CBA and internet sales. (I call it remarkable given the bias against the TR as a base for the NT.) Any thoughts on this trend or what might be driving it?
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