I have no idea how it works, but The Matthew Poole Project was launched a year ago and within a month our website was no. 5 on the Google results list when searching for "Matthew Poole" (which I check out of mere curiousity; admittedly, I have no idea how many people actually have an interest in searching for Matthew Poole online so this may be rather meaningless), and it's been no. 1 for some time now.

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Andrew Myers
Husband of Jessica, Father of Jackson, Katie and Samuel
Member, Presbyterian Reformed Church of Northern Virginia
Warrenton, VA USA
Editor, The Matthew Poole Project

"On land, at sea, at home, abroad, / I smoke my pipe and worship God." -- J.S. Bach